Business Happiness, are you happy?

I read a study with over 30,000 respondents ranking happiness, with the findings (surprisingly) that the rich ARE more read the full article here

 

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Are You Interesting Enough?

Last week I had a meeting with a very interesting gentleman, he is an Investor, Venture Capitalist, been a GM of an international I.T firm and done things like walk for 5 months over North America to raise funds for a Cholmondeley Children's Charity http://www.walk4kids.org/ has a curious mind and is a big thinker... no surprise but to say, we hit it off....

 

It got me thinking, especially something he said about his walk over 4,500 k's in which he mentioned that he met many very interesting people, and if you visit his blog you will see he was all bearded up looking like a skinny Santa [which is an interesting concept in itself] and being interesting both physically as well as characteristically, had him be attractive to other interesting people, this had me have one of those ahha moments....

 

 

... A current trend in thinking promoted by the new age movement The Secret has a principal called the law of attraction, its typically sold as a mystical concept, but I believe to be logical and not metaphysical. We're naturally attracted to humans that are similar to us and once in their realm of influence [we are all influential, some positive and some negative] we take on more of their mannerisms, emulate their actions, values and ultimately get similar results in life they also get... So..

In a marketing sense are you interesting enough to be contacted by a prospect? Many of us like to be associated with interesting businesses ... What's interesting in your industry? Ask the question, what do your clients think are interesting to them?

 

The conclusion is if you're not attracting what you want then look at how you're being.... Are you interesting enough to the people that can make a difference in your life??

 

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Its just Horse shit

My kids now talk about the bank that killed the horse, I reckon they threw out the baby with the bath water, but that's just my opinion... and then in the mail [yip we still get paper mail] the official letter arrived, with all the usual 'spin' a landscape with no Horse, a lot of blurb and a a simple goal "To be New Zealand's best bank"

I do wonder what drives a large corporation to make decisions like this? Is it a drive to increase the share price and therefore the value of the company [which executive bonuses are often calculated on] or is there a more honorable drive, a mission to deliver a better quality service, better valued products [lower interest rates] and more services? And what does it really matter to me as the customer?

In the letter they went to great lengths to explain all the new advantages, but hang on a minute .... I already had those advantages, and I've been enjoying them ever since the ANZ bought the bank a few years back, so I again I ask, what is the benefit of belonging to a bank that wants to be the best bank in NZ?

An interesting additional piece of information that needs to be tabled is that the National Bank was already ranked the best bank in NZ, so now that they've merged, they've succeeded in taking one bank back and the other mildly forward (remember that the ANZ was ranked one of the worst ;-).

I wish I had an answer to this question, and I can't be bothered contacting the Ad Agency or the Comm's department at the bank to get any answers as I dare say I'll just get more 'Spin'... so maybe over the next few days some of you may be able to shed some light and educate a rural boy from Ranfurly ... please...comments are now open

 

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