Its just Horse shit

My kids now talk about the bank that killed the horse, I reckon they threw out the baby with the bath water, but that's just my opinion... and then in the mail [yip we still get paper mail] the official letter arrived, with all the usual 'spin' a landscape with no Horse, a lot of blurb and a a simple goal "To be New Zealand's best bank"

I do wonder what drives a large corporation to make decisions like this? Is it a drive to increase the share price and therefore the value of the company [which executive bonuses are often calculated on] or is there a more honorable drive, a mission to deliver a better quality service, better valued products [lower interest rates] and more services? And what does it really matter to me as the customer?

In the letter they went to great lengths to explain all the new advantages, but hang on a minute .... I already had those advantages, and I've been enjoying them ever since the ANZ bought the bank a few years back, so I again I ask, what is the benefit of belonging to a bank that wants to be the best bank in NZ?

An interesting additional piece of information that needs to be tabled is that the National Bank was already ranked the best bank in NZ, so now that they've merged, they've succeeded in taking one bank back and the other mildly forward (remember that the ANZ was ranked one of the worst ;-).

I wish I had an answer to this question, and I can't be bothered contacting the Ad Agency or the Comm's department at the bank to get any answers as I dare say I'll just get more 'Spin'... so maybe over the next few days some of you may be able to shed some light and educate a rural boy from Ranfurly ... please...comments are now open

 

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