Last week I had a meeting with a very interesting gentleman, he is an Investor, Venture Capitalist, been a GM of an international I.T firm and done things like walk for 5 months over North America to raise funds for a Cholmondeley Children's Charity http://www.walk4kids.org/ has a curious mind and is a big thinker... no surprise but to say, we hit it off....
It got me thinking, especially something he said about his walk over 4,500 k's in which he mentioned that he met many very interesting people, and if you visit his blog you will see he was all bearded up looking like a skinny Santa [which is an interesting concept in itself] and being interesting both physically as well as characteristically, had him be attractive to other interesting people, this had me have one of those ahha moments....
... A current trend in thinking promoted by the new age movement The Secret has a principal called the law of attraction, its typically sold as a mystical concept, but I believe to be logical and not metaphysical. We're naturally attracted to humans that are similar to us and once in their realm of influence [we are all influential, some positive and some negative] we take on more of their mannerisms, emulate their actions, values and ultimately get similar results in life they also get... So..
In a marketing sense are you interesting enough to be contacted by a prospect? Many of us like to be associated with interesting businesses ... What's interesting in your industry? Ask the question, what do your clients think are interesting to them?
The conclusion is if you're not attracting what you want then look at how you're being.... Are you interesting enough to the people that can make a difference in your life??
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