Who should be the star of your social media?

Having been involved in social media for the last five years, I've beeen part of developing social media strategies for selected clients and being a curious techno I've constantly searched the world for new thoughts on the medium. I've come to the conclusion that it's a person that must be active on social media, who ever likes talking to a in adamant object like a computer (other than strange people that like blow up dolls)

As business people we all understand the value of a referral or the power of word of mouth marketing (I get told this every time I sit with a new client) ... So why do we all constantly search for automated and impersonal marketing vehicles? couple this with my anadotale experience reviewing the web analytics of 100's of sites the second most visited pages on a website are about and team.

So, as a business owner do your best to conduct your social media updates and posts as a human rather than as corporate memo's, you'll find that people will follow and interact with you as a real person getting more followers... that actually follow and they'll stick around longer ... which ultimately means one day they might just need what you sell/produce and since they feel like they know you, you just maybe the chosen supplier! :)

When posting about a product you're wanting push paste a photo of yourself with it, or add a personal message about how much you liked it. Ask questions as this gives your followers an opportunity to engage and before posting read it out loud and ask does this sound like its written by a person or someone in the PR department... if you follow a couple of these rules you should be sweet!

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