A business has never given me money

I've never had a business give me money! I've never sold anything to a business either. If you understand that it's people that engage with people and not businesses you may get different results.

How?

Write ads that appeals to the human needs and motivations, not just the dry boring death by powerpoint presentations full of bullet pointed business advantages, but get a little more creative. As a advertising example, why not also appeal to the purchasing persons agenda with "The money you'll save the firm with our products will assure your promotion" (probably a bit cheesey... That's why I'm not the creative in our firm) or "As an astute executive you'll save your company millions"

This could also form part of the sales process with the person face to face, instead of boring the pants off them with endless technical babble, language that only computers, accountants and analysists resonate with.... start with asking questions that reveal the person agenda or motive...if you relax and don't try and 'sell' you may end up having a satisfying conversation and a sale!

Just remember corporations are filled with humans!

 

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